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Draft Report from GEF-IWCAM Workshop on Communications, Public Education and Outreach for Integrated Watershed and Coastal Areas Management

12 - 13 February 2008, Port of Spain, Trinidad & Tobago

The GEF-funded Integrating Watershed and Coastal Areas Management in Caribbean Small Island Developing States (IWCAM) Project has as its overall objective strengthening the commitment and capacity of all participating countries to implement an integrated approach to the management of watersheds and coastal areas.

The development and implementation of communications activities to help promote and strengthen IWCAM at community, national and regional levels are fundamental to the success of the Project. As such, the GEF-IWCAM Project convened a Workshop on Communications, Public Education and Outreach for Integrated Watershed and Coastal Areas Management.

The objectives of the workshop were:

• to review, amend and endorse the GEF-IWCAM Draft Communications Planning Guide;
• to develop a communications, Public Education and Outreach Strategy and Action Plan consistent with the above;
• To provide guidance to Participating Countries and Demonstration Project Representatives on dealing effectively with the media;
• To introduce participants and the regional media to IWCAM, IWCAM resources and promotional materials (media conference planned).