Communication as Tool to Promote Public Participation

Link to [Presentation] by Robert Montes

It is very important to establish a strategy to communicate to the public when groundwater management is an issue.  The reason is that the aquifer is invisible and the technical knowledge tends to be insufficient.  Technically, it is only possible to study it by using indirect methods.

The Guarani project has a communication strategy at regional, national, and local levels. It has a mix among institutional, at country level, and participatory communication, at local level—mainly 4 pilot projects in order to answer local questions and take advantage of local experience.

The important learned lesson in this project is that a communication strategy is extremely necessary.

Blog Rapporteur: Julio Thadeu Kettelhut and Juan Ledesma